Do you have a
presentation that you'd like to improve? Perhaps it's a sales
presentation, an internal presentation you give at work, or a talk about
one of your hobbies. If you have a speech that you know could be
better, but you're not sure where to start, use these 10 techniques to
add punch to your presentation:
1. Replace "I" with "You":
One of the
easiest ways to make your presentation better is to change your language
to focus on the audience by replacing the word "I" with "you" as often
as possible. It will make your language clearer and your audience will
be more engaged with your talk. It's never, "I want to tell you," but
rather, "You will learn" or "You will hear."
2. Replace explanations with stories.
Review your key
points and replace any long explanations of a process or an idea with a
story that illustrates your point. When my clients want to establish
credibility, I coach them to tell client success stories instead of just
listing their services. You can also alternate stories that make the
same point to add variety to your presentation.
3. Add characters.
Does your
presentation have any characters besides you? When you include other
people, you break monotony and your audience relates to your
presentation better. Make sure you use names to make your story more
believable and memorable.
4. Add conversations.
Create a
conversation any time you recount something someone told you. You could
say, "My mother always told me that it was important to work hard." But
it's more effective to say, "My mother always said, 'Chakisse, if you
want to get ahead in life, you've got to work hard.'"
5. Say Less.
Nothing takes
the place of good editing. Always look for ways to convey your points in
as little time as possible. You'll have a greater impact by using more
precise language. Unless you've spent a great deal of time honing your
words, you can almost always cut your prepared remarks.
6. Edit in chunks.
When you tackle
editing your presentation, don't look at the presentation as a whole.
Instead, focus on one element at a time. You may choose only to work on
improving your opening, your speech structure or one of your stories.
Working on just one part at a time will make the editing process less
overwhelming and your speech will benefit from your focus.
7. Create Pictures.
Review your
presentation and see if you create any vivid images that your audience
can keep with them. Then, try to add more. Images remain with your
audience long after you're done speaking. In one of my signature
speeches, I reference "the South Carolina state bird ... the mosquito"
and use a gesture for swatting a mosquito on my arm. Creating a picture
took that line from getting a chuckle to receiving thunderous laughter
when I present.
8. Quote Yourself.
Do you have
stories or examples that you can borrow them from another presentation?
Use it again.. I often regale my friends with stories about how my
children try to influence me. When appropriate, I incorporate those
stories into business presentations. The audience laughs, they remember
my points, and I'm using material that has been proven to work.
9. Involve the audience.
Look for ways
to involve the audience. You can ask rhetorical questions, do a group
exercise, or provide a Q&A period. However you do it, try to make
your audience active participants in your presentation instead of just
passive listeners.
10.Vary your pace.
Make sure that
your pace of your presentation varies in volume, energy and speed. I
once heard a high-energy speaker who was bursting with enthusiasm. It
was great for the first three minutes. Fifteen minutes later, I felt
like I'd been bludgeoned by her message. You will have the biggest
impact when you vary your pace from time to time.
Just because you give a presentation so often that you could do it in
your sleep doesn't mean that there aren't opportunities to improve it.
Try these techniques to look at your presentation with new eyes. You'll
improve your talk, have more fun presenting and captivate your audience.
Both you and your audience will be glad you did.