Case Studies

Build Your Brand and Dramatically Grow Your Business

Situation:

Small, regional firm wanted to expand nationally, increase name recognition and establish a new company image aligned with its desired position in the marketplace.

Solution:

The Director of Sales and Marketing engaged Chakisse Newton and Cardinal Consulting to lead a re-branding effort. We worked with company executives to identify its unique selling proposition and clarify its market niche. Utilizing a combination of executive strategy work, marketing research and client interviews, Cardinal Consulting spearheaded the creation of a new corporate identity.

We created new company marketing messaging and boiler plates, a new logo, website and image and implemented a marketing and public relations plan. The company also engages with Cardinal Consulting through an ongoing marketing retainer basis to advise on key marketing and sales goals and objectives.

Results:

• Dramatic increase in the number of leads

• Increased sales 84% over previous year

• Created successful sales programs in new regions

• Improved company image and developed consistent brand

• Increased publicity and coverage in regional and national publications

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